The Impact of Low-Quality Promotional Gifts
As an effective and low-cost promotional method, free gifts are deeply favored by numerous companies. No consumer would turn down free gifts from merchants; some interesting gifts can even be sold as commodities. Consumers are particularly receptive to daily-use practical gifts such as keychains, bottle openers and badges.
Gifts that align with a company’s image and convey its business information can bring remarkable publicity effects. Therefore, even gifts that are given away for free or sold at low prices must be of reliable quality, because once these small gifts are given away, they represent the company’s image.
Low-quality gifts will not only fail to achieve the publicity goal but also definitely exert negative impacts. Poor quality will trigger extreme dissatisfaction among consumers, who will also lose trust in the company behind the products. Take this bottle opener keychain as an example: the wooden piece falls off due to insufficient adhesion, leading to consumer complaints. Even with active compensation, it is highly probable that the customer will not cooperate again, since there are plenty of alternative partners readily available for consumers to choose from.
Furthermore, small items like keychains and bottle openers are currently the most popular choices in the gift market, featuring low cost and excellent publicity effects. However, many factories use inferior raw materials to cut costs. A typical example is zinc alloy that fails to meet the required hardness standards—this material has an insufficient metal content and is mixed with plastic components. It may look no different when used as a decoration, but it is light in weight and poor in hand feel. Once it comes to functional use, such as using as a bottle opener, this flaw will cause a fatal problem. Insufficient hardness makes it prone to damage when consumers try to open beer bottles, resulting in an extremely bad user experience. When such a situation occurs, consumers will basically lose trust in the brand. Even if the tool is given for free, a sudden breakdown during use will make people dislike the brand behind.
To meet customers’ needs for custom-made gifts, it is crucial not only to deliver the goods on time but also to maintain strict quality control. For customers who place small-batch orders, we conduct a 100% inspection to ensure that every product received by the customer can effectively play a publicity role. We are willing to grow together with our customers, expanding cooperation from small-batch orders to large-scale ones. For large-volume orders, our strategy is to control quality from the source: we fully communicate with assembly workers about every component before assembly and reject all substandard parts during the assembly process. This approach not only guarantees product quality but also avoids huge losses caused by subsequent rework or direct scrapping of products.
Due to the constraints of raw material and labor costs, we may not be able to offer the lowest price in the market, but we can ensure that every gift we deliver can achieve positive publicity effects which they support to be and help our customers take their business to the next higher level.